Marketing loan officers face a special challenge in today’s fickle economy. Now more than ever, consumers are using the Internet to compare quotes and conduct financial transactions online. To stay ahead, you must keep yourself abreast of recent developments in e-commerce and be aware of how they affect mortgage marketing.
Although e-commerce has proliferated in recent years, the Internet remains a largely untapped resource. There are literally millions of customers out there, and it is not too late for you to find your niche on the Web. For those who think creatively, there are still countless ways to capitalize on Internet technology.
Issues for Marketing Loan Officers
The potential is there, but how do you make it materialize? This is the issue at hand for marketing loan officers who seek to take advantage of all the Internet has to offer. Truthfully, the easiest solution rests with a trained consultant. If you have completed mortgage loan training, you can probably consult someone from your seminar for assistance with navigating the complexities of Web marketing.
Barring that, you must be prepared to do some legwork on your own. As a starting point, marketing loan officers should consider their target audience and use demographic information to guide them to the most appropriate search engines or marketing vehicles. From there, it is a matter of learning about the structure and requirements of each outlet and of analyzing which avenues appear most promising.